Advanced Theory and Practice in Sport Marketing

Klappentext This text goes beyond introductory sport marketing. It strives to expand the knowledge of the student with advanced marketing theory related to ethics and social responsibility market research, as well as logistical management sales, retail, and e-marketing management. Zusammenfassung This text goes beyond introductory sport marketing. It strives to expand the knowledge of the student with advanced marketing theory related to ethics and social responsibility market research, as well as logistical management sales, retail, and e-marketing management.

Product details

• Authors: Jason D. Hunter, Alan Lafleur, Eric Schwarz, Eric C. Schwarz, Eric C. Hunter Schwarz, Eric/ Hunter Schwarz, SCHWARZ ERIC C HUNTER JASON D
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 13.08.2012
• EAN: 9780415518475
• ISBN: 978-0-415-51847-5
• No. of pages: 432
• Subjects: Guides > Sport; Social sciences, law, business > Business > Advertising, marketing