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Informationen zum Autor Clare Rayner is one of the most respected and experienced retail consultants in the UK. She started out as a fast-track graduate store management trainee for McDonalds before going on to work with leading retailers such as M&S, Dixons and Argos. She then moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Known as The Retail Champion, Clare Rayner is engaged by clients as a consultant, professional speaker and business mentor and is regularly called upon by BBC News to comment as a retail expert. She is the founder and managing director of specialist retail consultancy, Retail Acumen. She is also founder of The Retail Conference, the UK's leading conference and business networking event for retailers. http://www.retailchampion.co.uk/ Klappentext Learn how to BE a retail champion! All the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The Retail Champion 10 steps to retail success is aimed at every small retailer who is serious about growing their business. Clare Rayner, who is known as The Retail Champion, has developed a practical ten step methodology that helps retail business owners to create their own unique action plan and to design their success template. The 10 steps to retail success methodology enables retailers to develop robust and repeatable processes and systems in order to become scalable, saleable businesses. Throughout this book Clare Rayner will give you the tools, techniques and motivation you need to thrive in the highly competitive retail market. As an added bonus, when you buy this book you will be given exclusive, client-only access to a whole range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that will put you on the fast-track to successThe first book to provide a complete operating handbook for SME retail business, no matter what they sellTable of ContentsDefining your goal and missionPositioningUnderstanding your customerProduct strategyPricing and PromotionsSales channel and locationCustomer EngagementSourcing and Supply ChainBusiness Planning and controlOrganizational structure and operations (back office) Zusammenfassung The Retail Champion: 10 Steps to Retail Success is the only book any small retailer needs, whether starting up or already trading, online only or multi-channel, to make their retail business a success. Inhaltsverzeichnis Acknowledgements Foreword Mike Clare, Founder and President of Dreams plc Introduction Step 1 Goal and mission Introduction Defining your personal goal Your business goal Values and beliefs Defining the mission Using your mission statement as a decision support tool Summing up Step 2 Positioning Introduction So, what is positioning? Breaking down the four elements of positioning It's not just about one element; it's about all four in alignment Summing up Step 3 Ideal customer Introduction Your imaginary friend But I want more customers! Defining your ideal customer Summing up Step 4 Range planning Introduction Who are you buying for and what do they want? Range construction Common mistakes Creating your range plan What to do with your new range plan Range planning: robust and repeatable? Summing up Step 5 Pricing and promotions Introduction Impact of price and promotions on positioning Price architecture Creating your price architecture Planning of promotions Summing up Step 6 Channel and location Introduction Why is multi-channel relevant to my retail business? What does multi-channel retailing really mean? Be where your customers are What are the options? Appraising the ideal channels for your business and your ideal cu...
