A Journey Through Cultures - Metaphors for Guiding the Design of Cross-Cultural Interactive Systems

A Journey Through Cultures addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a 'design for each' or a 'design for all' strategy.
A Journey Through Cultures takes a very different approach. Proponents of CVM - the Cultural Viewpoint Metaphors perspective - the authors invite HCI practitioners to think of how to expose and communicate the idea of cultural diversity. A detailed case study is included which assesses the metaphors' potential in cross-cultural design and evaluation. The results show that cultural viewpoint metaphors have strong epistemic power, leveraged by a combination of theoretic foundations coming from Anthropology, Semiotics and the authors' own work in HCI and Semiotic Engineering.
Luciana Salgado, Carla Leitão and Clarisse de Souza are members of SERG, the Semiotic Engineering Research Group at the Departamento de Informática of Rio de Janeiro's Pontifical Catholic University (PUC-Rio).

List of contents

Preface.- Introduction.- Semiotic Engineering and Culture.- Cultural Viewpoint Metaphors.- A Case Study: Re-designing the AVIS Website.- Final Discussion.- Index.

Summary

Presents novel ways for helping HCI designers communicate why they want to promote users' contact with cultural diversity, presenting five cultural viewpoint metaphors supporting reasoning and decision-making in dimensions of intercultural experience.

Product details

• Authors: Clarisse Sieckenius De Souza, Carla Faria Leit O., Carla Faria Leitao, Carla F Leitão, Carla Faria Leitão, Luciana Cardoso de Castr Salgado, Luciana Cardoso De Castro Salgado, Clarisse Sieckenius de Souza
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Released: 22.03.2012
• EAN: 9781447141136
• ISBN: 978-1-4471-4113-6
• No. of pages: 130
• Weight: 332 g
• Illustrations: XIV, 130 p.
• Series: Human-Computer Interaction Series; Human-Computer Interaction Series; Human–Computer Interaction Series; Human–Computer Interaction Series
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Natural sciences, medicine, IT, technology > IT, data processing > Operating systems, user interfaces