Fr. 186.00

Advancing Reasoned Action Theory

English · Hardback

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Description

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List of contents










Preface - Michael Hennessy
Martin Fishbein's Legacy: The Reasoned Action Approach - Icek Ajzen
The Quantitative Analysis of Reasoned Action Theory - Amy Bleakley and Michael Hennessy
Measurement Models for Reasoned Action Theory - Michael Hennessy, Amy Bleakley and Martin Fishbein
The Reasoned Action Model: Directions for Future Research - James Jaccard
Beliefs Underlying Eating Better and Moving More: Lessons Learned from Comparative Salient Belief Elicitations with Adults and Youths - Susan E. Middlestadt
Perceived Behavioral Control in Reasoned Action Theory: A Dual Aspect Interpretation - Marco Yzer
Developing Media Interventions to Reduce Household Sugar-Sweetened Beverage Consumption - Amy Jordan, Jessica Taylor Piotrowski, Amy Bleakley, and Giridhar Mallya
Understanding Tailored Internet Smoking Cessation Messages: A Reasoned Action Approach - Brenda Curtis
The Reasoned Action Approach in HIV Risk-Reduction Strategies for Adolescents - John B Jemmott III
A Reasoned Action Approach to HIV Prevention for Persons with Serious Mental Illness - Michael B. Blank and Michael Hennessy


Summary

Dedicated to Martin Fishbein, the premier social psychologist in the area of attitude and attitude change, this volume focuses on his work as the codeveloper of reasoned action theory—an approach to behavioral prediction and change that has been used in thousands of research studies.

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