Fr. 183.60

Service Business Development - Strategies for Value Creation in Manufacturing Firms

English · Hardback

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Informationen zum Autor Thomas Fischer has been a research associate at the Institute of Technology Management at the University of St Gallen. His research interests lie in service business development, service innovation and the internationalization of the value chain in manufacturing companies. He completed his Ph.D. in 2010. Klappentext A thorough overview of the strategies available for value creation through service business development. Zusammenfassung Over the last decade! capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research! this book provides a thorough overview of the strategies available for value creation through service business development. Inhaltsverzeichnis List of figures; List of tables; List of exhibits; List of abbreviations; Acknowledgements; Research activities; Publication acknowledgements; 1. Introduction; 2. Basic concepts of service business development; 3. Dynamic capabilities for service business development; 4. A case study: using the exploitation approach to develop a service business; 5. A case study: using the exploration approach to develop a service business; 6. Developing service business via the exploitation approach; 7. Configurations of service strategies and operational capabilities supporting the exploitation approach; 8. Network perspective; 9. International aspects of service business development; 10. Service business development for small and medium suppliers; 11. Service business development in small and medium OEMs; 12. Summary; Bibliography; Index.

Product details

Authors Thomas Fischer, Thomas Gebauer Fischer, FISCHER THOMAS GEBAUER HEIKO FLE, Elgar Fleisch, Heiko Gebauer
Publisher Cambridge University Press Academic
 
Languages English
Product format Hardback
Released 24.05.2012
 
EAN 9781107022454
ISBN 978-1-107-02245-4
Dimensions 160 mm x 237 mm x 22 mm
Subject Social sciences, law, business > Business > Miscellaneous

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