Read more
Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are becoming more and more popular. As is the case in the millennium problem, management of service companies experiences a lot of problems in the hardware and the software of services. There are still prob lems in defining and developing the service, and problems in creating, realizing and managing weil defined services. Is there than no progress at all? We believe there iso The enormous attention for services has its advantages as weil. In various places innovations are realized, and what is more important are linked to theory. Only in this way learning becomes pos sible. Eventually innovative practice will reflect in the development of theory, and in turn good practice will be based on solid theory. This series tries to support this pro cess by presenting a number of innovative practices, and examples of testing theory in service quality marketing and management.
List of contents
Dynamics in Service Quality Perceptions - A Longitudinal Approach to Evaluate the Outcome Dimension in Service Quality Perceptions.- National Customer Satisfaction Indices: A Critical Investigation from an Application Perspective.- The Link between Customer Satisfaction and Dealer Satisfaction - The case of the German Car Industry.- Criticality of Critical Incidents in Customer Relationships.- Critical Incidents in Dutch Consumer Press: Why Dissatisfied Customers Complain with Third Parties.- Achieving Service Quality through the Application of Importance-Performance Analysis.- The Sequential Incident Technique for Innovations (SITI) - A Tool for Generating Improvements and Ideas in Service Processes.- Beyond the Call of Duty: The Impact of Perceived Support on Attitudes and Behavior of Temporary Call Center Agents.- Quality Management and Organizational Change.- Sales-Related Benefit-Analysis of Service Quality Investments - The Moderating Role of Customer Relationship Type.- List of Abstracts.- Biographies.
About the author
Prof. Dr. Bernd Stauss ist Inhaber des Lehrstuhls für Allgemeine Betriebswirtschaftslehre und Dienstleistungsmanagement der Wirtschaftswissenschaftlichen Fakultät Ingolstadt an der Katholischen Universität Eichstätt.
