Fr. 98.60

Svend Hollensen, Warren Keegan, Warren J Keegan, Warren J. Keegan

Global Marketing Management 8th Edition

English · Paperback / Softback

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Description

ÿØÿà Klappentext For courses in International Marketing and Global Marketing.This is the leading MBA text in international marketing—with comprehensive cases. Zusammenfassung For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases. Inhaltsverzeichnis Chapter 1 IntroductIon to Global Marketing Chapter 2 The Global Economic Environment Chapter 3 The Political, Legal, and Regulatory Environments Of Global Marketing Chapter 4 The Global Cultural EnvIronment Chapter 5 Global Customers Chapter 6 Global Marketing Information Systems and Research Chapter 7 Segmentation, Targeting, and Positioning Chapter 8 Global Entry and Expansion Strategies Chapter 9 Competitive Analysis and Strategy Chapter 10 Product Decisions Chapter 11 Pricing Decisions Chapter 12 Global Marketing Channels Chapter 13 Global Integrate Marketing Communications Chapter 14 Global Organization and Leadership: Managing the Global Marketing Effort Chapter 15 Global Corporate Social Responsibility and Environmental Sustainability Chapter 16 The Future of Global Marketing

List of contents

Chapter 1 IntroductIon to Global Marketing
Chapter 2 The Global Economic Environment
Chapter 3 The Political, Legal, and Regulatory Environments Of Global Marketing
Chapter 4 The Global Cultural EnvIronment
Chapter 5 Global Customers
Chapter 6 Global Marketing Information Systems and Research
Chapter 7 Segmentation, Targeting, and Positioning
Chapter 8 Global Entry and Expansion Strategies
Chapter 9 Competitive Analysis and Strategy
Chapter 10 Product Decisions
Chapter 11 Pricing Decisions
Chapter 12 Global Marketing Channels
Chapter 13 Global Integrate Marketing Communications
Chapter 14 Global Organization and Leadership: Managing the Global Marketing Effort
Chapter 15 Global Corporate Social Responsibility and Environmental Sustainability
Chapter 16 The Future of Global Marketing

Product details

Authors	Svend Hollensen, Warren Keegan, Warren J Keegan, Warren J. Keegan
Publisher	Prentice Hall

Languages	English
Product format	Paperback / Softback
Released	31.07.2013

EAN	9780273768685
ISBN	978-0-273-76868-5
Dimensions	204 mm x 254 mm x 17 mm
Series	Imprint unbekannt Pearson Pearson
Subject	Social sciences, law, business > Business > Advertising, marketing

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