Design for Emotion

Provides a guide to designing with a focus on emotional experiences, and includes tips on incorporating personality into designs, increasing user engagement and satisfaction, and triggering emtoional responses in viewers.

List of contents

1. Why Design for Emotion?
2. What is Emotion?
3. Why Design for Emotion?
4. Where Do We Design for Emotion?
5. How Do I Design for Emotion?
6. Interviews on Designing Emotion

Report

"I would recommend Design for Emotion to technical communicators who have an active role in product design and want to learn more about the emotional psychology of consumers. The authors' A.C.T. model could prove useful to anyone who shares responsibility for the information architecture and visual design of a Web site, software, or promotional materials." --Technical Communication, February 2014
"Like good journalists, the authors produce chapters that seek to answer why, what, when, where, and how one designs for emotion.This results in a nicely produced package of theory and practice. Both novices and experts need to read this book. I highly recommend it." --ComputingReviews.com, April 2013
"Intended for creative professionals, Van Gorp and Adams have teamed up to present a practical guide for creating effective designs that succeed in emotion and personality to appeal to consumer's needs." --Reference and Research Book News, December 2012

Product details

• Authors: Edie Adams, Edie Van Gorp Adams, Adams Edie, Trevor van Gorp, Trevor van Gorp, Trevor van Gorp, Trevor (Bfa Van Gorp, Trevor Adams Van Gorp, Trevor/ Adams Van Gorp
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 26.06.2012
• EAN: 9780123865311
• ISBN: 978-0-12-386531-1
• No. of pages: 256
• Series: Morgan Kaufmann
• Subjects: Guides; Humanities, art, music > Art > Interior design, design; Natural sciences, medicine, IT, technology > IT, data processing > IT; Product Design, DESIGN / Product, Human-Computer Interaction, Human–computer interaction, COMPUTERS / Human-Computer Interaction (HCI)