Letting Go of the Words

"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--

List of contents

Chapter 1 Content! Content! Content!
Chapter 2 Planning: Purposes, Personas, Conversations
Interlude 1: Content Strategy
Chapter 3 Designing for Easy Use
Chapter 4 Starting Well: Home Pages
Chapter 5 Getting There: Pathway Pages
Chapter 6 Breaking up and Organizing Content
Chapter 7 Focusing on Conversations and Key Messages
Interlude 2: Finding Marketing Moments
Chapter 8 Announcing Your Topic With a Clear Headline
Chapter 9 Including Useful Headings
Interlude 3 The New Life of Press Releases
Chapter 10 Tuning up Your Sentences
Chapter 11 Using Lists and Tables
Interlude 4 Legal Information Can Be Clear
Chapter 12 Writing Meaningful Links
Chapter 13 Using Illustrations Effectively
Chapter 14 Getting from Draft to Final
Interlude 5 Creating an Organic Style Guide
Chapter 15 Test! Test! Test!

Report

"For anyone who works in e-learning, I strongly recommend Letting Go of the Words. It will transform how you communicate online. After reading it, the bad practices will leap off the page." --e.learning age, Nov 2014

Product details

• Authors: Redish, Janice Redish, Janice (Ginny) Redish, Janice (Ginny) (President of Redish and As Redish, Janice (Ginny) (President of Redish and Associates Redish, Redish Janice (Ginny)
• Publisher: Kaufmann Morgan Publications
• Languages: English
• Product format: Paperback / Softback
• Released: 14.08.2012
• EAN: 9780123859303
• ISBN: 978-0-12-385930-3
• Dimensions: 192 mm x 235 mm x 20 mm
• Series: Morgan Kaufmann; Interactive Technologies; Interactive Technologies
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing; Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks; Web graphics and design, Web graphics & design, COMPUTERS / Internet / Web Design