Fr. 166.80

Political Marketing in Canada

English · Hardback

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Description

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Klappentext The first book-length exploration of how marketing tools and concepts are transforming elections and politics in Canada. Zusammenfassung The first book-length exploration of how marketing tools and concepts are transforming elections and politics in Canada.

Product details

Authors alex (EDT)/ Glasson Marland
Assisted by Thierry Giasson (Editor), Jennifer Lees-Marshment (Editor), Alex Marland (Editor)
Publisher University Of Washington Press
 
Languages English
Product format Hardback
Released 03.02.2012
 
EAN 9780774822282
ISBN 978-0-7748-2228-2
No. of pages 320
Dimensions 159 mm x 235 mm x 25 mm
Series Communication, Strategy, and Politics
Communication, Strategy, and Politics
Subject Social sciences, law, business > Media, communication > Media science

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