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Informationen zum Autor Mourdoukoutas, Panos Klappentext This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them. Zusammenfassung Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them. Inhaltsverzeichnis Chapter 1 Introduction: The Rise of the Semiglobal Economy; Part 1 The Two Segments of the Semiglobal Economy; Chapter 2 The Highly Globalized Segment; Chapter 3 The Highly Localized Segment; Part 2 The Portrait of the Semiglobal Corporation; Chapter 4 Vision; Chapter 5 Competitive Strategy; Chapter 6 Coordination; Chapter 7 Communication; Chapter 8 Motivation; Chapter 9 The Future of the Semiglobal Corporation;
