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Zusatztext 'David Alan Grier's book is both a good starting point for the uninitiated as well as useful reference guide to those who are already part of the crowd.' (B2B Marketing.net! May 2013)'This is a very good book. I would definitely buy it if you are even slightly interested in crowdsourcing.' (Frost Magazine! June 2013) Informationen zum Autor David Alan Grier is a writer, teacher and consultant on labour, technology, communication and management. He is Associate Professor at George Washington University, where he teaches International Science and Technology Policy. He is also the 2013 President of the IEEE Computer Society. Klappentext Give your business the edge with crowd-power!Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting. 'David Alan Grier's book is both a good starting point for the uninitiated as well as useful reference guide to those who are already part of the crowd.' (B2B Marketing.net, May 2013) 'This is a very good book. I would definitely buy it if you are even slightly interested in crowdsourcing.' (Frost Magazine, June 2013) Zusammenfassung Give your business the edge with crowd-power!Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting. Inhaltsverzeichnis Introduction 1 About This Book 1 Conventions Used in This Book 2 What You're Not to Read 2 Foolish Assumptions 3 How This Book Is Organised 4 Part I: Understanding Crowdsourcing Basics 4 Part II: Looking at the Different Forms of Crowdsourcing 4 Part III: Building Skill 4 Part IV: Getting All You Can Get from the Crowd 5 Part V: The Part of Tens 5 Icons Used in This Book 5 Where to Go from Here 6 Part I: Understanding Crowdsourcing Basics 7 Chapter 1: People Power: Getting a Feel for Crowdsourcing 9 What is This Thing Called Crowdsourcing? 10 Seeing how crowdsourcing works 10 Looking at crowdsourcing forms 11 Considering Why People Crowdsource 13 Introducing three key strengths 13 Benefitting from crowdsourcing 14 Considering reliability 15 Being a Crowdworker 16 Becoming a Crowdsourcer 17 Chapter 2: Getting to Know the Forms of Crowdsourcing and Crowdmarkets 19 Harnessing the Power of Divided Labour 20 Keeping the job whole 20 Splitting the job into big pieces 21 Dividing the job as small as you can 22 Letting ...
