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Zusatztext "A fascinating and substantial contribution to the cultural history of Hollywood film. . . . Highly recommended." Informationen zum Autor Catherine Jurca is Professor of English at California Institute of Technology. She is the author of White Diaspora: The Suburb and the Twentieth Century American Novel . Klappentext "While 1938 may have been a turkey of a year for Hollywood cinema! Catherine Jurca's book is a genuine feast. Hollywood 1938 is both an intense! up-close study of the big budget films and box office tactics behind the film industry's annus horribilis ! and a savvy meditation on the whole swoop and scope of cinema in Hollywood's Golden Age. Scrupulously researched and engagingly written! Jurca captures the industry infighting! publicity battles! and audience responses to Hollywood's 'greatest year' with easy erudition and penetrating insight."-Thomas Doherty! author of Hollywood's Censor: Joseph I. Breen and the Production Code Administration . "Catherine Jurca has taken a nearly forgotten event in the history of Hollywood and demonstrated how much it can tell us about the state of the motion picture industry and its frailties! as well as its relationship with its audience! at a critical moment in its development. She deftly challenges claims about the centrality of Hollywood to American culture in the 1930s! questions its relationship with the public! and examines the ways in which the industry's perceptions of that public shaped how it made and marketed movies. This is both excellent scholarship and marvelous storytelling."-Richard Maltby! author of Hollywood Cinema . Zusammenfassung Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, this title analyzes what was wrong - and right - with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond. Inhaltsverzeichnis List of Illustrations Acknowledgments Introduction: Hollywood Looks at Its Audience Part One: The Campaign 1. Annus Horribilis Goldwyn's Folly Such a Thing as Bad Publicity The Moviegoing Habit 2. Exhibitors! the Movie Quiz Contest! and a Divided Industry The Minds of Exhibitors The Carrot and the Stick The Quiz Contest on the Ground What the Contest Did for Me Independents Rebel 3. The Campaign and the Press The Film Industry Speaks Its Mind Marginal Moviegoers The Gossip Columnists The Dailies Have Their Say Part Two: The Films 4. "The Finest Array of Productions" Ninety-Four Films The Death of Glamour Human Films The Human Side of Screwball You Can't Take It with You Four Daughters Boys Town Marie Antoinette That's Entertainment The Fourth Estate Conclusion: Motion Pictures' Worst Year Appendix 1 Appendix 2 Notes Index ...
