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Interdependencies in the Discovery and Adoption of Facebook Applications - An Empirical Investigation

English · Paperback / Softback

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Description

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Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure.

List of contents

Empirical analysis of Facebook's platform for applications.- Determinants of the discovery and adoption of applications.- Information spillovers between applications as a source of usage.

About the author

Dr. Philip Mayrhofer obtained his doctorate degree at the Institute for Innovation Research, Technology Management and Entrepreneurship (Ludwig-Maximilians-Universität München) under the supervision of Prof. Dietmar Harhoff, Ph. D.

Summary

Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure.

Product details

Authors Philip Mayrhofer
Publisher Gabler
 
Languages English
Product format Paperback / Softback
Released 31.01.2013
 
EAN 9783834938862
ISBN 978-3-8349-3886-2
No. of pages 172
Dimensions 160 mm x 11 mm x 216 mm
Weight 256 g
Illustrations XVII, 172 p. 23 illus.
Series Innovation und Entrepreneurship
Innovation und Entrepreneurship
Subjects Social sciences, law, business > Business > Management

Management, B, Business and Management, Innovation/Technology Management, Management science, Industrial Management, Innovation and Technology Management

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