Contemporary Direct and Interactive Marketing

Informationen zum Autor Lisa Spiller is a professor of marketing in the Joseph W. Luter III School of Business at Christopher Newport University in Newport News, Virginia. She has taught direct marketing courses to undergraduate business students for many years and has helped her university pioneer a major in direct and interactive marketing. She was named the Direct Marketing Educational Foundation (DMEF) Robert B. Clark Outstanding Direct Marketing Educator in 2005 and has received awards for her teaching. Martin Baier has been a direct marketing consultant and educator since retiring in 1987 as executive vice president of the marketing group at Old American Insurance Company. He is founder of the Center for Direct Marketing Education and Research in the Henry Bloch School of Business and Public Administration of the University of Missouri, Kansas City (UMKC), where he served for twenty-five years as adjunct professor. His published texts include "Elements of Direct Marketing," and "How to Find and Cultivate Customers Through Direct Marketing."

Product details

• Authors: Martin Baier, Lisa Spiller, Lisa D. Spiller, Lisa Spiller Ph. D.
• Publisher: Racom Communications
• Languages: English
• Product format: Hardback
• Released: 07.06.2012
• EAN: 9781933199375
• ISBN: 978-1-933199-37-5
• No. of pages: 475
• Subject: Social sciences, law, business > Business > Advertising, marketing