Emerging Markets and E-Commerce in Developing Economies

High Internet penetration in regions such as North America, Australia, and Europe, has proven the World Wide Web as an important medium for e-commerce transaction. Despite the soaring adoption statistics for those already developed societies, diffusion rates still remain low for the less developed countries, with e-commerce in its infancy. Emerging Markets and E-Commerce in Developing Economies enhances understanding of e-commerce models and practices in less developed countries, and extends the growing literature on e-commerce. An essential addition to worldwide library collections in technology, commerce, social sciences, and related fields, this essential contribution expands the body of knowledge in the field with relevant theoretical foundations, methodologies, and frameworks, to the benefit of the international academic, research, governmental, and industrial communities.

Summary

Helps readers understand e-commerce models and practices in less developed countries.

Product details

• Assisted by: Aboul Ella Hassanien (Editor), Omar Khalil (Editor), Omar E. M. Khalil (Editor), Kamel Rouibah (Editor)
• Publisher: Information Science Reference
• Languages: English
• Product format: Hardback
• Released: 20.05.2011
• EAN: 9781605661001
• ISBN: 978-1-60566-100-1
• No. of pages: 500
• Dimensions: 221 mm x 286 mm x 31 mm
• Weight: 1505 g
• Series: Premier Reference Source
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Operating systems, user interfaces; Social sciences, law, business > Business > Advertising, marketing