Design Works - How to Tackle Your Toughest Innovation Challenges Through Business

Informationen zum Autor Heather M.A. Fraser is co-founder and director of Rotman DesignWorks and an adjunct professor in the Rotman School of Management at the University of Toronto. Klappentext Design Works translates design theories into 'business design' - a new! rigorously developed discipline that serves as a collaboration platform for enterprise strategy and transformation. Zusammenfassung Design Works translates design theories into 'business design' - a new! rigorously developed discipline that serves as a collaboration platform for enterprise strategy and transformation. Inhaltsverzeichnis Table of Contents Introduction The Journey of DesignWorks and the Intent of this Book Part One: The Practice of Business Design OVERVIEW OF BUSINESS DESIGN Creating! Delivering & Sustaining Value GEAR 1: EMPATHY & DEEP USER UNDERSTANDING Reframing the Opportunity GEAR 2: CONCEPT VISUALIZATION Refreshing Your Vision GEAR 3: STRATEGIC BUSINESS DESIGN Refocusing & Activating Your Strategy PREPARING FOR YOUR QUEST Setting the Foundation TRANSFORMATION Embedding Business Design into Your Enterprise Part Two: Tools & Tips for Business Design

Product details

• Authors: Heather Fraser, Heather M. A. Fraser
• Publisher: University of Toronto Press
• Languages: English
• Product format: Paperback / Softback
• Released: 28.06.2012
• EAN: 9781442613904
• ISBN: 978-1-4426-1390-4
• No. of pages: 232
• Series: Rotman-UTP Publishing; Rotman-UTP Publishing
• Subject: Social sciences, law, business > Business > Management