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"The primary purpose of this book is to provide a statistical resource for those who measure the behavior and attitudes of people as they interact with interfaces. The focus is on methods applicable to practical user research, based on our experience, investigations, and reviews of the latest statistical literature"--
List of contents
DedicationAcknowledgementsAbout the Authors1. Introduction and How to Use This Book2. Quantifying User Research3. How Precise Are Our Estimates? Confidence Intervals4. Did We Meet or Exceed Our Goal?5. Is There a Statistical Difference between Designs?6. What Sample Sizes Do We Need?Part 1: Summative Studies7. What Sample Sizes Do We Need?Part 2: Formative Studies8. Standard Usability Questionnaires9. Six Enduring Controversies in Measurement and Statistics10. Wrapping UpAppendixIndex
Report
"...the definitive book on inferential statistics for usability researchers. The authors present the equations, discussions, and examples for and in the context of usability studies, primarily usability testing." --Technical Communication
"Quantifying the User Experience will make a terrific textbook for any series of UX research courses.I highly recommend this book to anyone who wants to integrate quantitative data into their UX practice." --Technical Communication, May 2013
".as a whole, it provides a pragmatic approach to quantifying UX, without oversimplifying or claiming too much. It delivers what it promises. This book is valuable for both practitioners and students, in virtually any discipline. It can help psychologists transfer their statistical knowledge to UX practice, practitioners quickly assess their envisioned design and analysis, engineers demystify UX, and students appreciate UX's merits." --ComputingReviews.com, March 19, 2013
"The most unique contributions of this book are the logic and practicality used to describe the appropriate application of those measures.Sauro and Lewis strike a perfect balance between the complexity of statistical theory and the simplicity of applying statistics practically. Whether you wish to delve deeper into the enduring controversies in statistics, or simply wish to understand the difference between a t-test and Chi-square, you will find your answer in this book. Quantifying the User Experience is an invaluable resource for those who are conducting user research in industry." --User Experience, Vol. 13, Issue 1, 1st Quarter
"Written in a conversational style for those who measure behavior and attitudes of people as they interact with technology interfaces, this guide walks readers through common questions and problems encountered when conducting, analyzing, and reporting on user research projects using statistics, such as problems related to estimates and confidence intervals, sample sizes, and standardized usability questionnaires. For readers with varied backgrounds in statistics, the book includes discussion of concepts as necessary and gives examples from real user research studies. The book begins with a background chapter overviewing common ways to quantify user research and a review of fundamental statistical concepts. The material provides enough detail in its formulas and examples to let readers do all computations in Excel, and a website offers an Excel calculator for purchase created by the authors, which performs all the computations covered in the book. An appendix offers a crash course on fundamental statistical concepts." --Reference and Research Book News, August 2012, page 186-7
