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Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts full-time faculty members, adjunct instructors, and of course students to drive the decisions we make about the text itself and the ancillary package.
List of contents
Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment Chapter 2 Understanding Economics and How It Affects Business Chapter 3 Doing Business in Global Markets Chapter 4 Demanding Ethical and Socially Responsible Behavior Part 2: Business Ownership: Starting a Small Business Chapter 5 How to Form a Business Chapter 6 Entrepreneurship and Starting a Small Business Part 3: Business Management: Empowering Employees to Satisfy Customers Chapter 7 Management and Leadership Chapter 8 Structuring Organizations for Today's Challenges Chapter 9 Production and Operations Management Chapter 10 Motivating Employees Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services Chapter 11 Human Resource Management: Finding and Keeping the Best Employees Chapter 12 Dealing with Union and Employee--Management Issues Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans Chapter 13 Marketing: Helping Buyers Buy Chapter 14 Developing and Pricing Goods and Services Chapter 15 Distributing Products Chapter 16 Using Effective Promotions Part 6: Managing Financial Resources Chapter 17 Understanding Accounting and Financial Information Chapter 18 Financial Management Chapter 19 Using Securities Markets for Financing and Investing Opportunities Chapter 20 Money, Financial Institutions, and the Federal Reserve Bonus Chapters Bonus Chapter A Working Within the Legal Environment Bonus Chapter B Using Technology to Manage Information Bonus Chapter C Managing Risk Bonus Chapter D Managing Personal Finances
About the author
Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University. Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area. Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.
