How to Start a Home-Based Public Relations Business

Informationen zum Autor By Randi Minetor Klappentext Everything you need to know to run a profitable and satisfying public relations business from your home Learn all about generalization versus specialization, how to make and manage money, running an ethical business, and building client relationships in this comprehensive guide that takes you through every aspect of setting up and running a thriving home-based public relations business. From your business identity and marketing techniques to guarding against your own errors and cashing out, each chapter can help you build your own successful home-based public relations business, whether you are just starting out or a seasoned PR professional. Look for useful charts and worksheets throughout the book, including: Home Office Location Screening ChecklistThree-Tiered Prospect Pitch ListEstimate Questions and FormBudget and Cash Flow ProjectionsInterviews from the Field Zusammenfassung How to Start a Home-Based Public Relations Business is the book they need to help them think like business owners! blending their professional skills with solid business sense to achieve early profitability.

Product details

• Authors: Randi Minetor, Minetor Randi
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 05.06.2012
• EAN: 9780762773435
• ISBN: 978-0-7627-7343-5
• No. of pages: 208
• Series: Home-Based Business Series; How to Start a Home-Based Busi; Home-Based Business Series; How to Start a Home-Based Busi
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Advertising, marketing; Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Entrepreneurship, Small businesses & self-employed, Entrepreneurship, BUSINESS & ECONOMICS / Careers / General, BUSINESS & ECONOMICS / Development / Business Development, BUSINESS & ECONOMICS / Home-Based Businesses, Advice on careers & achieving success, business strategy, Small businesses and self-employment, Advice on careers and achieving success, Entrepreneurship / Start-ups