Trends and Issues in Global Tourism 2012

This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Berlin Convention.

List of contents

Future at a Glance.- Destination Management - Culture, Landscape, Cities.- Marketing and Distribution.- Social Media and Technology Tackle Tourism Industry.- Business Travel and Event Management.- Corporate Social Responsibility in the Tourism and Travel Industry.- Eco-Mobility.

About the author

Dr. Roland Conrady ist Professor für BWL an der FH Heilbronn.

Summary

This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Berlin Convention.

Product details

• Assisted by: BUCK (Editor), Buck (Editor), MARTIN BUCK (Editor), Rolan Conrady (Editor), Roland Conrady (Editor)
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Released: 25.11.2011
• EAN: 9783642274039
• ISBN: 978-3-642-27403-9
• No. of pages: 278
• Weight: 584 g
• Illustrations: XXII, 278 p.
• Series: Trends and Issues in Global Tourism; Trends and Issues in Global Tourism
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; Management, B, Sustainability, Geography, Urban Planning, Business and Management, Sustainable Development, Tourism, Business ethics & social responsibility, Environmental Social Sciences, Regional Studies, Political Economy, Industries, Business Ethics, Regional/Spatial Science, Regional & area planning, Regional and Spatial Economics, regional economics, Tourism Management, Management science, Landscape/Regional and Urban Planning, Regional planning, Spatial economics