The Art of SEO

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior - such as new ranking methods involving user engagement and social media - with an array of effective tactics, from basic to advanced. Comprehend SEO's many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry
Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
"SEO expertise is a core need for today's online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." - Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness

About the author

Eric Enge is the President of Stone Temple Consulting, an SEO consulting firm with offices in Boston and Northern California. Eric is a regular speaker at search industry conferences, such as Search Engine Strategies and Search Marketing Expo.§§Eric also makes regular contributions on the topic of SEO to Search Engine Land and Search Engine Watch, SEOmoz, and his own blogs.

Stephan M. Spencer, M.Sc., is Founder and President of Netconcepts, a leading natural search marketing firm. Clients include Home Shopping Network, AOL, Verizon SuperPages.com, Discovery Channel, and REI, to name a few.

Stephan is also a frequent speaker at Internet conferences around the globe (including Berlin, London, Toronto, Santiago, Auckland, New York, Chicago, San Francisco, Los Angeles, and places in between). He is a Senior Contributor to MarketingProfs.com and to Practical Ecommerce, a monthly columnist on Search Engine Land, and he's contributed to Multichannel Merchant, DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine among others. He is co-author of the analyst report The State of Search Engine Marketing 1.0 - New Strategies for Successful Cataloging published by Catalog Age.

Stephan is an avid blogger, blogging on the Searchlight Blog (part of the CNET Blog Network), the Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, Changes For Good, Google, I Suggest... and of course his own personal blog Stephan Spencer's Scatterings.

As the founder of Alchemist Media, Inc., a San Francisco search engine marketing company, Jessie Stricchiola began her search engine optimization career in 1997. For the past five years, she has been a guest speaker at each of the search industry's leading conferences including Incisive Media's Search Engine Strategies Conferences, Danny Sullivan's Search Marketing Expo, WebmasterWorld's PubCon, ad:Tech, WebGuild, and Shop.org. As one of the original nine founders of SEMPO (the Search Engine Marketing Professional Organization), she served for two years on the Board of Directors for the organization.

Jessie has been interviewed by numerous trade publications and media outlets, including The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, SearchEngineWatch.com, CNET.com, CNBC, NPR, and The BBC. Her work on click fraud is featured in The Google Story by David Vise.

Report

"In diesem äusserst umfassenden und ausführlichen Buch teilen vier anerkannte SEO-Experten ihre Erkenntnisse mit dem Leser. [...] Es handelt sich bereits um die zweite Auflage, die auch neue Entwicklungen wie die Berücksichtigung von Social Media und User-Engagement in den Ranking-Algorithmen beleuchtet. Es kommen sowohl einfache als auch fortgeschrittene Methoden zur Sprache." - itmagazine.ch, Oktober 2012 Zur alten Auflage: "Mit über 600 Seiten kann der Band Einsteigern als solide Basis dienen. Fortgeschrittene und SEO-Profis können mit dem Buch ihr Wissen auffrischen und dank des ausführlichen Index gezielt Fachbegriffe, Methoden und Best Practices zu einzelnen Themen nachschlagen." - iX, 8/2010 "Meiner Meinung nach ist dieses Buch ein Meilenstein im Bereich SEO-Literatur. Alleine der Umfang von fast 600 Seiten zeigt, dass hier sehr detailliert auf (fast) alle Bereiche von SEO eingegangen wird. [...] Insgesamt lässt sich sagen, dass wohl jeder! SEO auch in diesem Buch noch neues erfahren wird. Schließlich waren hier echte Experten von internationalem Format am Werk." - methode-web.de, April 2010

Product details

• Authors: Eri Enge, Eric Enge, Rand Fishkin, Stepha Spencer, Stephan Spencer, Jessie C. Stricchiola, Jessie et Stricchiola
• Publisher: O'Reilly Media
• Languages: English
• Product format: Paperback / Softback
• Released: 01.04.2012
• EAN: 9781449304218
• ISBN: 978-1-4493-0421-8
• No. of pages: 718
• Weight: 1152 g
• Illustrations: w. ill.
• Subject: Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks