BCOM - Student Edition. With Online resource

Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM4 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice.

List of contents

1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
3. Planning Spoken and Written Messages.
4. Preparing Spoken and Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment.
Grammar and Usage Appendix.
References.
Index.

About the author

Summary

Product details

• Authors: Debbie DuFrene, Debbie D. Dufrene, Lehman, Carol Lehman, Carol M. Lehman
• Publisher: Cengage Learning EMEA
• Languages: English
• Product format: Paperback / Softback
• Released: 18.06.2012
• EAN: 9781133372431
• ISBN: 978-1-133-37243-1
• No. of pages: 288
• Dimensions: 189 mm x 246 mm x 20 mm
• Weight: 832 g
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Social sciences, law, business > Business > Management