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Informationen zum Autor Dion Hinchcliffe is executive vice president of strategy at Dachis Group. He is an internationally recognized thought leader on enterprise social media, business agility, open business models, and information technology. He writes, speaks, researches, and consults on these topics for clients in the Fortune 500 and public sector. Peter Kim is chief strategy officer of Dachis Group. He is a leading advisor on social business, working with clients on strategy formulation and driving global industry discourse. Dachis Group is a consulting firm that helps large enterprises implement social business design to formulate business strategies; plans, builds, and activates social solutions for customer, workforce, and enterprise engagement; and provides data aggregation and analysis. www.dachisgroup.com Klappentext Social Business by Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming every business environment. Offering both a strategic overview and a hands-on resource, Social Business by Design clearly shows how to choose and implement a social business strategy as well as maximize its impact. Designed to be a highly accessible resource, Social Business by Design offers the shortest route to creating a dynamic social business organization. Hinchcliffe and Kim clearly explain the mechanisms, applications, and advantages of a strategic array of social media areas, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more. With original research from the Dachis Group, as well as case studies from SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM, Hinchcliffe and Kim show how they help Fortune 500 clients plan, build, and activate effective social business solutions. From the early successes and missteps of social media pioneers to the latest groundbreaking experiments, they show clearly the evolution of social business and the future it holds for organizations of all sizes. With actionable, high-impact techniques that have proven to save time and invigorate the bottom line, Social Business by Design can transform your organization's strategy to ensure success and avoid disruption in a fast-moving world. Zusammenfassung From the Dachis Group the global leader in social business comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Inhaltsverzeichnis Foreword by Jeff Dachis vii Introduction 1 PART ONE Adapting Organizations to the Twenty-First Century 5 1 Social Media: Drivers of Global Business Opportunity 7 2 Social Media: A Way of Life, a Way of Business 17 3 Who's Winning in Social Business and Why 25 4 The Global Business Transition to Social Media 45 5 How Business Will Make the Transition 53 PART TWO The Techniques of Social Business 63 6 Social Media Marketing 65 7 Social Product Development 87 8 Crowdsourcing: Community-Powered Workforces 93 9 Social Customer Relationship Management and Customer Communities: Social Customer Care 99 10 Social Business Ecosystems: Engaging with Business Partners 107 11 Workforce Engagement: Creating a Connected Company Using Social Business 127 12 Social Business Supporting Capabilities 143 PART THREE Social Business Design and Strategy 157 13 Identifying Priorities and Planning 1...
