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Informationen zum Autor Frank Supovitz is the author of The Sports Event Management and Marketing Playbook, 2nd Edition, published by Wiley. Klappentext As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena. Zusammenfassung As a sporting event planner! how do you keep up with the trends of the ticket buying public! sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? Inhaltsverzeichnis Foreword xi Series Editor Foreword xiii Preface xv Acknowledgments xix Introduction 1 The Power of Sports Event Marketing 1 The Evolution of Sports Event Marketing 3 Your Introductory Play-Supovitz's Flying Wedge 4 The Sports Event Golden Rule-Understanding Stakeholders' Objectives (USO) 6 Current Trends in Sports Event Management and Marketing 8 PLAY 1 Defining and Developing Objectives, Strategies, and Tactics 11 Introduction 12 The P-A-P-E-R Test 13 Post-Play Analysis 26 Coach's Clipboard 27 PLAY 2 Identifying Costs 29 Introduction 29 Facility Costs 30 Player- and Game-Related Expenses 36 Event Operations Expenses 38 Marketing and Promotion Expenses 39 Sponsor Fulfillment Expenses 40 Guest Management and Hospitality Expenses 41 Event Presentation Expenses 42 Capital Investment and Amortization 43 Miscellaneous Expenses and Contingency Allowances 45 Reforecasts 45 Post-Play Analysis 46 Coach's Clipboard 46 PLAY 3 Identifying Revenue Streams 47 Introduction 47 Ticket Sales 48 Sponsorship and Advertising 54 Merchandise 57 Concessions and Food and Beverage Sales 59 Broadcasting 60 Tournament and Participation Fees 61 Grants and Donations 61 Miscellaneous Revenues 62 Balancing the Books 62 Reforecasts 65 Post-Play Analysis 66 Coach's Clipboard 67 PLAY 4 Soliciting and Selecting Host Cities and Venues 69 Introduction 69 What Host Cities Really Want from Sports Events 71 What Sports Events Really Want from Host Cities 77 What Event Facilities Really Want from Sports Events 86 What Sports Event Organizers Want from Event Facilities 88 Selecting a Facility 93 Post-Play Analysis 93 Coach's Clipboard 94 PLAY 5 Starting the Clock on the Sports Event Planning Process 95 Introduction 95 Identify and Analyze Management Tasks 96 Build a Support Organization 106 Find the Right People 111 Manage Your Support Organization 116 Post-Play Analysis 118 Coach's Clipboard 118 PLAY 6 Understanding the Sports Event-Sponsor Relationship 121 Introduction 121 The Roots of Sports Event Sponsorship 123 What Sports Event Organizers Really Want from Sponsors 125 What Sponsors Really Want from Sports Events 130 Know Your Sponsors 149 Post-Play Analysis 154 Coach's Clipboard 154 PLAY 7 Teaming with Sponsors 157 Introduction 157 Scaling and Pricing Sponsorship Packages 158 The Sales Process 168 How to Design the Sponsorship Program 178 Don't Just Take Our Word for It 189 The Decision-Making Process 189 The Sponsor's Point of View 191 Finalizing the Deal 194 Now, Service Your Sponsors! 196 Post-Play Analysis 196 ...
