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Informationen zum Autor JEFF HASEN is Chief Marketing Officer at Hipcricket, a leading mobile marketing and mobile advertising company. Named a Top CMO on Twitter, Jeff is also the co-creator of the certification program for the Mobile Marketing Association and one of two individuals certified by the MMA to train on mobile marketing definitions, techniques, and benefits. He is a frequent speaker at industry events and writes for Mobile Marketer, imediaconnection.com, Technorati.com, and mobilegroove.com. He actively tweets @jeffhasen and blogs at jeffhasen.com. Klappentext Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile.* Demonstrates how to integrate mobile into marketing programs and how to effectively measure it* Explains how to make your existing marketing spends work harder* Delivers step-by-step instructions on how to optimize campaigns in real-time* Shows how to determine which mobile tactics are keepers and which are notIt's time to mobilize your marketing programs and drive your profits to new heights. Zusammenfassung Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile.* Demonstrates how to integrate mobile into marketing programs and how to effectively measure it* Explains how to make your existing marketing spends work harder* Delivers step-by-step instructions on how to optimize campaigns in real-time* Shows how to determine which mobile tactics are keepers and which are notIt's time to mobilize your marketing programs and drive your profits to new heights. Inhaltsverzeichnis Acknowledgments xi Foreword MICHAEL BECKER xiii Preface xv Part I The Early Years 1 Chapter 1 Radio's Days of Glory 3 Chapter 2 Hipcricket's Beginnings in a Starbucks 5 Chapter 3 Mobile at the Start of the Millennium 7 Chapter 4 American Idol Engages a Nation 10 Chapter 5 RAZR Sharpens Mobile's Focus 12 Chapter 6 Hipcricket's First Customers 14 Chapter 7 Listening to the Consumer 17 Chapter 8 The Brands Show Some Interest 20 Chapter 9 Mobile as a Natural Progression 23 Chapter 10 Mobile in the Fight Again...
