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Informationen zum Autor JIM HOLDEN is the CEO and founder of the sales consulting and training firm Holden International; a global leader in sustainable sales performance improvement. Through its ability to apply unconventional thinking that enables companies to defeat competitors and develop accounts, while providing their customers with unexpected value, Holden has improved the performance of over 700,000 salespeople in 35 countries since its founding in 1979. Mr. Holden's previous books include Power Base Selling, World Class Selling , and The Selling Fox. RYAN KUBACKI (MBA, Harvard) is President of Holden International and a recognized authority in making business development a sustainable competitive advantage. Prior to joining Holden, Mr. Kubacki was with Microsoft Corporation, where he held sales and marketing leadership roles in both the field and headquarters, including directing sales operations and field marketing for an 18-state region with a $1.4 billion quota. Klappentext Praise for THE NEW POWER BASE SELLING " Power Base Selling has been the most pragmatic and effective guide in my professional services career. Jim and Ryan's new concept of Unexpected Value is fundamental to differentiating your product and defending your margins." -Patrick Nicolet, CEO, Infrastructure Services, Member of the Group Executive Committee, Capgemini "Holden and Kubacki have elevated sales to a scientific process that enables sellers to provide exceptional value to their customers. In my 31 years of selling, this is the first definitive work I've seen on how to leverage the intangibles of politics, value, and strategy to boost win rates. It's a master's program in sales." -Lou Ebling, Global Account Executive, Oracle " The New Power Base Selling presents sales as a management science, analogous to the principles of military special operations and counter terrorism . . . Holden and Kubacki identify the doctrine and practices . . . for quickly achieving relative superiority and obtaining a decisive advantage in any competitive environment." -Kevin Nowak, Senior Advisor under contract to the US Department of Energy, Office of Security and Cyber Evaluations "This is a book that I couldn't put down. I was spellbound by the the concepts of Political Advantage, Value Creation, and Compete Strategy." -Rosemarie Mitchell, Chief Executive Officer, ABS Associates, Inc. "The visible and invisible sales tools in this book apply to any industry (including politics) and to any individual facing a competitive battle. The book's insights guided my successful underdog campaign for US Congress in 2010 and continue to assist me in the competitive world of Washington, DC." -Joe Walsh, Congressman, 8th District of Illinois in the US House of Representatives "This update to the original thinking of Power Base Selling should be required reading for every sales professional. It explains how to stay relevant in an increasingly competitive and complex selling environment." -Geoff Nyheim, VP, Cloud Services Sales, Microsoft Zusammenfassung An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Inhaltsverzeichnis Foreword Bill McDermott xvii Acknowledgments xix Part 1 Sales as a Management Science 1 Chapter 1 Seeing the Invisible 3 It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. Chapter 2 The MBA of Selling 13 Learning is like rowing upstream; not to advance is to drop back. Part 2 Politics 29 Chapter 3 Influence and Authori...
