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Informationen zum Autor Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated USA Today column, "Ask an Expert," appears weekly and can also be found on dozens of major websites. Steve is a frequent media guest and commentator, a sought-after small business spokesperson, and a serial entrepreneur. Visit him at www.MrAllBiz.com. Klappentext An updated and revised edition of the ultimate small business resource Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. Give your small business its best shot by understanding the best and latest small business strategies, especially during this transformative period. This Third Edition includes ten new chapters devoted to e-marketing, social media, mobility, apps, and more, all of which you can use to grow your business right now. Find a gold mine of cutting-edge business-building strategies and advice on virtually every topic important to today's small business owner, including: Developing your idea and writing a winning business plan Hassle-free hiring, rewarding, and firing of employees Understanding insurance and legalese How to use Facebook, Twitter, LinkedIn, and other social media tools to engage, generate leads, and forge strategic partnerships What you need to know about deal-of-the-day websites and group discount buying What mobile marketing can do for your business Zusammenfassung An updated third edition of the most comprehensive guide to small business successWhether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere.New chapters include:* How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders* How to generate leads and win strategic partnerships with LinkedIn* How to employ videos and YouTube to further your brand* What you need to know about Groupon and group discount buying* What mobile marketing can do for your businessGive your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed. Inhaltsverzeichnis About the Author ix Preface xi Acknowledgments xiii SECTION I Starting Your Business PART I Genesis CHAPTER 1. In the Beginning 5 CHAPTER 2. Choosing the Right Business 15 CHAPTER 3. Buying an Existing Business 23 CHAPTER 4. Understanding Your Potential Market 31 CHAPTER 5. Calculating Your Start-up Costs 41 CHAPTER 6. Writing a Winning Business Plan 47 CHAPTER 7. Structuring Your Business 57 CHAPTER 8. Get Your Business Funded 67 CHAPTER 9. Getting Help 83 PART II Opening Up Shop CHAPTER 10. Location, Location, Location 91 CH...
