Small Business Bible - Everything You Need to Know to Succeed in Your Small Business

Informationen zum Autor Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated USA Today column, "Ask an Expert," appears weekly and can also be found on dozens of major websites. Steve is a frequent media guest and commentator, a sought-after small business spokesperson, and a serial entrepreneur. Visit him at www.MrAllBiz.com. Klappentext An updated and revised edition of the ultimate small business resource Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. Give your small business its best shot by understanding the best and latest small business strategies, especially during this transformative period. This Third Edition includes ten new chapters devoted to e-marketing, social media, mobility, apps, and more, all of which you can use to grow your business right now. Find a gold mine of cutting-edge business-building strategies and advice on virtually every topic important to today's small business owner, including: Developing your idea and writing a winning business plan Hassle-free hiring, rewarding, and firing of employees Understanding insurance and legalese How to use Facebook, Twitter, LinkedIn, and other social media tools to engage, generate leads, and forge strategic partnerships What you need to know about deal-of-the-day websites and group discount buying What mobile marketing can do for your business Zusammenfassung An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. Inhaltsverzeichnis About the Author ix Preface xi Acknowledgments xiii SECTION I Starting Your Business PART I Genesis CHAPTER 1. In the Beginning 5 CHAPTER 2. Choosing the Right Business 15 CHAPTER 3. Buying an Existing Business 23 CHAPTER 4. Understanding Your Potential Market 31 CHAPTER 5. Calculating Your Start-up Costs 41 CHAPTER 6. Writing a Winning Business Plan 47 CHAPTER 7. Structuring Your Business 57 CHAPTER 8. Get Your Business Funded 67 CHAPTER 9. Getting Help 83 PART II Opening Up Shop CHAPTER 10. Location, Location, Location 91 CHAPTER 11. Branding 101 97 CHAPTER 12. Products and Inventory 105 CHAPTER 13. Savvy Pricing Strategies 113 PART III Franchises CHAPTER 14. Selecting the Right Franchise 123 CHAPTER 15. Secrets of Franchise Success 135 PART IV Home-Based Businesses CHAPTER 16. The Home-Based Business 145 CHAPTER 17. Successful Home-Based Business Strategies 153 PART V Business on a Shoestring CHAPTER 18. The Shoestring Entrepreneur 163 CHAPTER 19. Marketing on a Shoestring 175 SECTION II Running Your Business PART I Small Business in the Twenty-First Century CHAPTER 20. Our Flat World 191 CHAPTER 21. The Green Business 199 CHAPTER 22. The New Consumer 211 PART II Money CHAPTER 23. Accounting Ease 219 CHAPTER 24. Making a Profit 227 CHAPTER 25. Insurance 235 CHAPTER 26. Get a Handle on Taxes 243 PART III Management CHAPTER 27. Hiring and Firing 255 CHAPTER 28. Pay and Benef...

List of contents

About the Author ix
 
Preface xi
 
Acknowledgments xiii
 
SECTION I Starting Your Business
 
PART I Genesis
 
CHAPTER 1. In the Beginning 5
 
CHAPTER 2. Choosing the Right Business 15
 
CHAPTER 3. Buying an Existing Business 23
 
CHAPTER 4. Understanding Your Potential Market 31
 
CHAPTER 5. Calculating Your Start-up Costs 41
 
CHAPTER 6. Writing a Winning Business Plan 47
 
CHAPTER 7. Structuring Your Business 57
 
CHAPTER 8. Get Your Business Funded 67
 
CHAPTER 9. Getting Help 83
 
PART I I Opening Up Shop
 
CHAPTER 10. Location, Location, Location 91
 
CHAPTER 11. Branding 101 97
 
CHAPTER 12. Products and Inventory 105
 
CHAPTER 13. Savvy Pricing Strategies 113
 
PART I I I Franchises
 
CHAPTER 14. Selecting the Right Franchise 123
 
CHAPTER 15. Secrets of Franchise Success 135
 
PART I V Home-Based Businesses
 
CHAPTER 16. The Home-Based Business 145
 
CHAPTER 17. Successful Home-Based Business Strategies 153
 
PART V Business on a Shoestring
 
CHAPTER 18. The Shoestring Entrepreneur 163
 
CHAPTER 19. Marketing on a Shoestring 175
 
SECTION I I Running Your Business
 
PART I Small Business in the Twenty-First Century
 
CHAPTER 20. Our Flat World 191
 
CHAPTER 21. The Green Business 199
 
CHAPTER 22. The New Consumer 211
 
P A R T I I Money
 
CHAPTER 23. Accounting Ease 219
 
CHAPTER 24. Making a Profit 227
 
CHAPTER 25. Insurance 235
 
CHAPTER 26. Get a Handle on Taxes 243
 
PART I I I Management
 
CHAPTER 27. Hiring and Firing 255
 
CHAPTER 28. Pay and Benefits 265
 
CHAPTER 29. Training and Motivating Your Staff 277
 
CHAPTER 30. Exemplary Customer Service 291
 
CHAPTER 31. Negotiate Like a Lawyer 297
 
CHAPTER 32. Legal-Ease I 309
 
CHAPTER 33. Legal-Ease II 319
 
PART I V Technology
 
CHAPTER 34. Managing Your Technology 329
 
CHAPTER 35. Mobility I: Small Office Mobility 341
 
CHAPTER 36. Mobility II: Mobile Mania 349
 
CHAPTER 37. Small Business Software 359
 
SECTION I I I Growing Your Business
 
PART I Advertising and Marketing
 
CHAPTER 38. Basic Advertising Strategies 371
 
CHAPTER 39. Marketing Muscle 383
 
CHAPTER 40. Advanced Marketing and Advertising 397
 
PART I I Your Website
 
CHAPTER 41. Creating Your Website 411
 
CHAPTER 42. E-Business Essentials 419
 
CHAPTER 43. Advanced E-Marketing 429
 
PART I I I Social Media
 
CHAPTER 44. Social Media Overview 439
 
CHAPTER 45. Facebook for Business 449
 
CHAPTER 46. Twitter and You 457
 
CHAPTER 47. Link in with LinkedIn 467
 
CHAPTER 48. Videos and YouTube 475
 
CHAPTER 49. Groupon and Other Deal-of-the-Day Websites 487
 
PART I V Growth Strategies
 
CHAPTER 50. Developing New Channels and Multiple Profit Centers 501
 
CHAPTER 51. Secrets of Sales Superstars 511
 
CHAPTER 52. Small to Big 521
 
CHAPTER 53. Exodus 529
 
PART V Strategies for Small Business Success
 
CHAPTER 54. Small Business Success Secrets 541
 
CHAPTER 55. The Visionary Small Business 551
 
APPENDIX A How I Became an Entrepreneur 557
 
APPENDIX B Sample Business Plan 561
 
Index 563

Product details

• Authors: Steven D Strauss, Steven D. Strauss, Strauss Steven D.
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 27.04.2012
• EAN: 9781118135945
• ISBN: 978-1-118-13594-5
• No. of pages: 592
• Subjects: Education and learning > Teaching preparation > Vocational needs; Social sciences, law, business > Business > Management; Business & management, Klein- und Mittelbetrieb, Small businesses and self-employment, Wirtschaft u. Management, Small Business & Entrepreneurship, Klein- u. mittelständische Unternehmen u. Existenzgründung, Entrepreneurship / Start-ups