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Informationen zum Autor The Experts at Dummies are smart, friendly people who make learning easy by taking a not-so-serious approach to serious stuff. Klappentext 7 BOOKS IN 1 Advanced Selling For Dummies Negotiating For Dummies, 2nd Edition Selling For Dummies, 3rd Edition Sales Closing For Dummies Sales Prospecting For Dummies Success as a Real Estate Agent For Dummies Telephone Sales For Dummies Tried-and-true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson looking for new tips and tactics to expand your business? Whether you're in charge of your own selling career or you're responsible for training and managing a professional sales force, Selling All-in-One For Dummies features everything you need to know to improve your results. The art and science of selling -- discover how cooperation, good listening skills, and putting others' needs before your own help sell your ideas, concepts, products, or services Dig for gold -- find out where to look for potential customers, how to approach them, and strategies for prospecting with confidence Turn prospects into clients -- find the people who need what you have, schedule meetings with them, and address their concerns Bring it full circle -- determine the best time to approach the close, understand which strategies to use for different scenarios, and get referrals Take the "no" out of negotiation -- grasp the skills and strategies every good salesperson needs to know to negotiate successfully Explore specialized and growing fields -- get the 4-1-1 on industry-specific information, instructions, and advice to refine your sales tactics, whether you're selling real estate, insurance, financial services, medical equipment, pharmaceuticals, or biotech Think like an entrepreneur -- overcome roadblocks, develop synergistic partnerships, embrace change, brand yourself, boost productivity with the latest technologies, and more Connect with social media -- engage with consumers; connect with clients; and build your brand's community with a quick-start guide to the basics of Facebook, Twitter, LinkedIn, YouTube, and blogging Open the book and find: The seven-step selling cycle Ways to fish for prospects in the likeliest (and unlikeliest) places How to get a meeting and put your clients at ease Winning presentation tips Time-honored advice on addressing your clients' needs A no-frills anatomy of a close Questioning and listening strategies that work The latest technologies and social media to expand your reach Tips for closing a tough customer Zusammenfassung Are you looking to enter the world of sales! or are you already a salesperson who's looking for new tips and tactics to expand your business? This book includes the ways to effectively network and prospect through the social media networking sites such as LinkedIn! Twitter! and Facebook! as well as ways to optimize sales success through Webinars. Inhaltsverzeichnis Introduction 1 Book I: Laying the Foundation for Selling Success 9 Chapter 1: The Seven-Step Selling Cycle 11 Chapter 2: Understanding and Connecting with Potential Clients 21 Chapter 3: Knowing Your Product 45 Book II: Prospecting for Gold 53 Chapter 1: An Introduction to Prospecting 55 Chapter 2: Prospecting Preliminaries 69 Chapter 3: Fishing for Prospects in the Likeliest - and Unlikeliest - Places 89 Chapter 4: Prospecting for Untapped and Under-Tapped Markets 109 Chapter 5: Approaching Potential Clients without Scaring Them Away 121 Book III: Turning Prospects into Customers and Clients 137 Chapter 1: Getting a Meeting and Putting Your Clients at Ease 139 Chapter 2: Qualifying Your Way to Success 163 Chapter ...
