Acsm''s Career and Business Guide for the Fitness Professional

Klappentext ACSM's Career and Business Guide for the Fitness Professional covers the practical aspects of running a successful fitness business and having a successful fitness career. Fitness professionals will have the information they need to start planning their own business and make wise career choices. The book is designed to be very practical and provides forms and succinct how-to instructions for successful business planning. Zusammenfassung A guide that covers the practical aspects of running a successful fitness business and having a successful fitness career. It provides fitness professionals with the information they need to start planning their own business and make wise career choices. Inhaltsverzeichnis Preface Part I Chapter 1 The Fitness Professional's Career Chapter 2 Technicians and Clinicians Chapter 3 Sales Chapter 4 Marketing Chapter 5 Service - The Hospitality Paradigm Chapter 6 Operations! Administration and Management Chapter 7 Business Policy Development and Risk Management Part II Chapter 8 Business Owner Operator Chapter 9 Developing a Business Plan Chapter 10 Structuring the Business Plan Chapter 11 Developing a Marketing Plan Chapter 12 Developing a Financial Plan Chapter 13 Selling Your Dream Part III - Business Plan! Budgets! and Presentation Business Plan Demographics Competition Survey Capital and Startup Budget Five Year Operating Budget Business Plan Presentation

Product details

• Authors: American College of Sports Medicine, Neal American College of Sports Medicine Pire, American College of Sports Medicine, American College of Sports Pire Medicine, Neal Pire
• Assisted by: ACSM (Editor)
• Publisher: Lippincott
• Languages: English
• Product format: Paperback / Softback
• Released: 16.02.2012
• EAN: 9781608311958
• ISBN: 978-1-60831-195-8
• No. of pages: 240
• Series: American College of Sports Medicine; LWW
• Subjects: Guides > Health > Fitness, aerobics, bodybuilding, gymnastics; Natural sciences, medicine, IT, technology > Medicine > Non-clinical medicine