Read more
This 1985 book explores both the development of mass psychology and the implications on the political and social life.
List of contents
Author's note; Introduction; Part I. The Study of the Masses: 1. The individual and the masses; 2. The revolt of the masses; 3. What do we do when faced with the masses?; 4. Eastern and western varieties of despotism; Part II. Le Bon and the Fear of Cowards: 1. Who was Gustave Le Bon?; 2. The Machiavelli of mass societies; 3. Four reasons for saying nothing; 4. The discovery of the masses; 5. Mass hypnosis; 6. The mental life of crowds; Part III. The Crowd, Women and Madness: 1. Collective matter: the impulsive and conservative crowd; 2. Collective form: the dogmatic and utopian crowd; 3. The leaders of the crowd; 4. Charisma; 5. The strategies of propaganda and mass suggestion; 6. Conclusion; Part IV. The Leader Principle: 1. The paradox of mass psychology; 2. Natural crowds and artificial crowds; 3. The leader principle; Part V. Opinion and the Crowd: 1. Communication is the valium of the people; 2. Opinion, the public and the crowd; 3. The law of the polarisation of prestige; 4. The Republic in France: from a democracy of the masses to a democracy of publics; Part VI. The Best Disciple of Le Bon and Tarde: Sigmund Freud: 1. The black books of Dr Freud; 2. From classical to revolutionary mass psychology; 3. The three questions of mass psychology; 4. Crowds and the libido; 5. The origin of affective attachments in society; 6. Eros and mimesis; 7. The end of hypnosis; Part VII. The Psychology of the Charismatic Leader: 1. Prestige and charisma; 2. The postulate of mass psychology; 3. The primal secret; Part VIII. Hypotheses About Great Men: 1. 'The man Moses'; 2. The family romances of great men; 3. Creating a people; 4. Mosaic and totemic leaders; Part IX. Secular Religions: 1. The secret of a religion; 2. The prohibition of thought; 3. The cult of the father; Conclusion: the planetary age of the crowd; Notes; References; Index of names; Subject index.
Summary
This 1985 book is at one level an historical account of the development of mass psychology, and at another an analysis of its implications for prevalent political and social life. Serge Moscovici's acute analyses of mass phenomena raise fundamental questions concerning the foundations of democracy.
