Sixty to Zero - An Inside Look At Collapse of General Motors And Detroit Auto

Zusammenfassung Reveals the many missteps of General Motors (GM) and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and! a history of hesitance! inaction! and failure to learn from mistakes.

Product details

• Authors: Alex Taylor
• Assisted by: Mike Jackson (Foreword)
• Publisher: Yale University Press Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 03.05.2011
• EAN: 9780300171518
• ISBN: 978-0-300-17151-8
• No. of pages: 272
• Subjects: Social sciences, law, business > Business > General, dictionaries; USA, BUSINESS & ECONOMICS / Economic History, BUSINESS & ECONOMICS / Industries / Automobile Industry, Economic history, United States of America, USA, Road vehicle manufacturing industry, Vehicle and transport manufacturing industries