Cruise Management - Information and Decision Support Systems

Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators' back-offices and for cruisers' consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.

List of contents

Cruise Passenger Behaviour & Choices
IT-enabled Employee Scheduling, Cruise Excursions and Complaint Management
Mobile Infotainment on Cruise Ships
Cruise Revenue Management Systems & Onboard Spending

About the author

Dr. Alexis Papathanassis promovierte bei Prof. Dr. Klaus-Peter Wiedmann am Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Marketing II der Universität Hannover.

Product details

• Assisted by: Michael Breitner (Editor), Michael H. Breitner (Editor), Michae H Breitner (Editor), Michael H Breitner (Editor), Alexis Papathanassis (Editor), Cornelia Schoen (Editor)
• Publisher: Gabler
• Languages: English
• Product format: Paperback / Softback
• Released: 01.11.2011
• EAN: 9783834932723
• ISBN: 978-3-8349-3272-3
• No. of pages: 249
• Weight: 342 g
• Illustrations: XI, 249 p. 51 illus., 1 illus. in color.
• Subject: Social sciences, law, business > Business > Advertising, marketing