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This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
List of contents
One: The Quality-of-Life (QOL) Concept Viewed from a Marketing Lens.- Two: Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL.- Three: Measures and Measurement Issues in QOL Research.- Four: QOL Research in Relation to Specific Marketing Perspectives.- Five: QOL Research in Relation to Specific Population Segments.- Six: QOL Research in Relation to Specific Life Domains.- Seven: QOL Research in Relation to Specific Public and Private Sectors.- References.- Author Index.
About the author
M. J. Sirgy a social/consumer/organizational psychologist (Ph.D., U/Massachusetts, 1979), Professor of Marketing, and Virginia Real Estate Research Fellow at Virginia Polytechnic Institute and State University (Virginia Tech). He has published extensively in the areas of consumer behavior, marketing communications, business ethics, and quality of life. He presently serves as an editor of the Quality-of-Life/Marketing section of the Journal of Macromarketing and co-editor-in-chief of Applied Research in Quality of Life. He co-founded the International Society for Quality-of-Life Studies in 1995 and is currently serving as its Executive Director. He was also the president of the Academy of Marketing Science (2002-03).In 1992, he received the Distinguished Fellow recognition from the Academy. In 1997, he received the Distinguished Fellow recognition from the International Society for Quality-of-Life Studies. In a recent survey of scholarly productivity in business ethics, he was ranked as 82nd among 2,371 business ethics scholars world-wide. In 2003, the board of directors of the International Society for Quality-of-Life Studies elected him to receive the highest distinction of the society, namely the Distinguished Quality-of-Life Researcher Award.
Summary
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
