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Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide the student with all the practical skills and professional knowledge they need to succeed in the events industry. The book covers every type of event studied on an events management course, including areas as diverse as sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces all the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through vivid case-studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years experience working in the events industry, the book introduces the practical skills required in every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources.
A companion website for the book includes a dazzling array of additional teaching and learning features, from self-test questions, audio interviews with key industry figures and additional case-studies to Powerpoint slides and an instructors' guide. Events Management: An Introduction is the essential course text for any events management program
List of contents
1. Introduction to the Events Industry Part 1: Planning Events 2. Event Project Management 3. Event Design and Production Part 2: Managing Events 4. Event Operations 5. Managing the Event Human Resource 6. Event Finance 7. Event Marketing and Sponsorship 8. Event Health, Safety and Risk Management Part 3: Types of Events 9. Sports Events 10. Mega Events 11. Public and Voluntary Sector Events 12. Corporate Events 13. Arts and Live Entertainment Festivals and Events Part 4: Current Issues in Events 14. Impacts, Sustainability and Legacy 15. Events and the Media
About the author
Charles Bladen is Programme Leader in Events Management at the University of Greenwich. James Kennell is Director of the Economic Development Resource Centre at the University of Greenwich, where he is also Senior Lecturer in Tourism and Regeneration. Emma Abson is Senior Lecturer on the Events Management BA programme at the University of Greenwich. Nick Wilde is an expert in sports marketing and sporting events management with research interests in international sports marketing, which he has taught in many overseas institutions.
