Microstyle - The Art of Writing Little

A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names and slogans that grab attention, communicate effectively and stick in the mind, focusing each chapter on a particular tool.

About the author

Christopher Johnson is a blogger and branding consultant, with a PhD in linguistics from the University of California, Berkeley. He lives in Seattle, Washington.

Summary

“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times

Product details

• Authors: Christopher Johnson
• Publisher: Norton
• Languages: English
• Product format: Paperback / Softback
• Released: 10.09.2012
• EAN: 9780393341812
• ISBN: 978-0-393-34181-2
• No. of pages: 256
• Dimensions: 141 mm x 217 mm x 18 mm
• Weight: 208 g
• Subjects: Guides > Law, job, finance > Training, job, career; Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Non-fiction book > Art, literature > Literature: general, reference works