The Rhetoric of Soft Power - Public Diplomacy in a Global Context

Informationen zum Autor By Craig Hayden Klappentext The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the soft power concept, through a comprehensive, comparative analysis of public diplomacy and strategic communication initiatives. The book addresses the interdisciplinary implications of soft power, that draws together insights from international communication and international relations research, in order to understand how soft power has been interpreted as increasingly necessary by a range of international actors. Inhaltsverzeichnis Chapter 1: IntroductionChapter 2: Evaluating Soft Power: Toward a Comparative FrameworkChapter 3: Japan: Culture, Pop Culture, and the National BrandChapter 4: Venezuela: Telesur and the Artillery of IdeasChapter 5: China: Cultivating a Global Soft PowerChapter 6: United States of America: Public Diplomacy 2.0 and 21st Century StatecraftChapter 7: Conclusion

Product details

• Authors: Craig Hayden
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 15.11.2011
• EAN: 9780739142585
• ISBN: 978-0-7391-4258-5
• No. of pages: 326
• Series: Lexington Studies in Political Communication; Lexington Studies in Political; Lexington Studies in Political Communication
• Subjects: Humanities, art, music > Linguistics and literary studies > Other languages / Other literatures; Social sciences, law, business > Political science > Political science and political education; POLITICAL SCIENCE / Security (National & International), POLITICAL SCIENCE / International Relations / Diplomacy, POLITICAL SCIENCE / International Relations / General, LANGUAGE ARTS & DISCIPLINES / Rhetoric, International Relations, Warfare & defence, Diplomacy, Semantics, discourse analysis, stylistics, Semantics, discourse analysis, etc