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Getting images on the web today could not be cheaper or easier--if photography students just knew how. But they don't need to learn coding, design, programming, or scripting anymore. They need to know where to go to get the tools they actually need, and how to put it all together. Here, Rafael RC Concepcion provides what they need as he lays out a step-by-step plan for exactly how to do it.
Beginning with domain names and hosting services, RC quickly progresses to how to prepare images for the Web and uploading galleries. He also covers branding for the site--logos, identities, and messaging. RC then addresses the importance of blogging, and launches into the installation of a Wordpress blog and how to customize it for a photographer's needs with a touch of HTML and a host of plug-ins. RC rounds it all out as he covers social media, and the importance of sites like Twitter and Facebook to round out the photographer's web presence. Finally--knowing a website with images just isn't enough--he covers printing from sites like Mpix and Artistic Photo Canvas.
About the author
Rafael “RC” Concepcion is an education and curriculum developer for the National Association of Photoshop Professionals, and one of the Photoshop Guys. An award-winning photographer and Adobe Certified Instructor in Photoshop, Illustrator, and Lightroom, RC has over 14 years in the tech industry, designing sites and training thousands in technologies from Adobe and Microsoft. He has combined his photographic and Web experience to teach with famed wildlife photographer Moose Peterson at the “You Can Do It, Too” workshops in Mammoth, California, the Digital Landscape Workshop Series, and at the Voices That Matter Web Design Conference in San Francisco. RC also writes for Photoshop User magazine.
Summary
Shows photographers how to set up and maintain a professional-looking website, covering such topics as securing a domain name and hosting space, installing WordPress, adding pictures and galleries, and selling images online.
