Content is Currency

Content is Currency should be required reading for small business owners and online marketing staff. It gives a step by step guide to business success through an integrated content marketing strategy. Informationen zum Autor Jon Wuebben is the CEO of Content Launch, a global web content development and strategy firm. He is the author of Content Rich: Writing Your Way to Wealth on the Web , and is a recognized expert on the topics of content marketing, social media strategy, and entrepreneurship. Find out more at www.contentiscurrency.com Klappentext How to operationalize content marketing within your businessContent strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Zusammenfassung Content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

Product details

• Authors: Jon Wuebben, Wuebben Jon
• Publisher: Brealey, Nicholas
• Languages: English
• Product format: Paperback / Softback
• Released: 12.02.2012
• EAN: 9781857885736
• ISBN: 978-1-85788-573-6
• No. of pages: 264
• Dimensions: 155 mm x 229 mm x 21 mm
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, E-commerce: business aspects, Sales and marketing