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Informationen zum Autor Hana S. Noor Al-Deen is professor of communication at University of North Carolina Wilmington. John Allen Hendricks is professor of communication at Stephen F. Austin State University and author of The Twenty-First-Century Media Industry. Klappentext Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media. Inhaltsverzeichnis List of Figures and TablesList of AppendicesForewordPrefaceAcknowledgments Part I. Social Media and Social NetworkingChapter 1. FacebookChapter 2. Social Media and PersuasionChapter 3. The Trivial Pursuits of Mass Audiences Using Social MediaPart II. Social Media and EducationChapter 4. Social Media in EducationChapter 5. You Can't Go Back NowChapter 6. Tweeting 101Chapter 7. Cultivating a Community of LearnersPart III. Social Media and Strategic CommunicationChapter 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic CommunicationsChapter 9. Beyond the Press ReleaseChapter 10. Marketing and Branding in Online Social Media EnvironmentsPart IV. Social Media and PoliticsChapter 11. Social Media and the Millennial Generation in the 2010 Midterm ElectionChapter 12. Social Media and Youth ActivismChapter 13. Black Youth, Social Media, and the 2008 Presidential ElectionPart V. Social Media and Legal/Ethical IssuesChapter 14. Legal Pitfalls of Social Media UsageChapter 15. The Realm of the ExpectedChapter 16. Tweets, Blogs, Facebook, and the Ethics of 21st Century Communication TechnologyIndexAbout the EditorsAbout the Contributors...
List of contents
List of Figures and Tables
List of Appendices
Foreword
Preface
Acknowledgments
Part I. Social Media and Social Networking
Chapter 1. Facebook
Chapter 2. Social Media and Persuasion
Chapter 3. The Trivial Pursuits of Mass Audiences Using Social Media
Part II. Social Media and Education
Chapter 4. Social Media in Education
Chapter 5. You Can't Go Back Now
Chapter 6. Tweeting 101
Chapter 7. Cultivating a Community of Learners
Part III. Social Media and Strategic Communication
Chapter 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic Communications
Chapter 9. Beyond the Press Release
Chapter 10. Marketing and Branding in Online Social Media Environments
Part IV. Social Media and Politics
Chapter 11. Social Media and the Millennial Generation in the 2010 Midterm Election
Chapter 12. Social Media and Youth Activism
Chapter 13. Black Youth, Social Media, and the 2008 Presidential Election
Part V. Social Media and Le
