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La communication de l'entreprise

French · Paperback / Softback

Description

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Destiné à se familiariser et à comprendre les territoires de la communication institutionnelle, de marque et de produit, le champ des relations publiques, ainsi que les enjeux et les principales techniques de la communication interne.

Product details

Authors Thierry Libaert, LIBAERT 1RE ED 98, Thierry Libaert
Publisher Economica
 
Languages French
Product format Paperback / Softback
Released 28.09.1998
 
EAN 9782717836790
ISBN 978-2-7178-3679-0
No. of pages 112
Weight 150 g
Series GESTION POCHE
Gestion-poche, n° 63
Gestion-poche, n° 76
Gestion-poche, n° 18
GESTION POCHE
Gestion-poche, n° 76
Gestion-poche
Subject Social sciences, law, business > Business > Business administration

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