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L'audit marketing touristique

French · Paperback / Softback

Description

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A pour objectif d'évaluer l'environnement et le cadre organisationnel de l'offre touristique, sa prestation (marché-qualité-prix) et le lien entre la communication et le service touristique.

Product details

Authors BALFET, Michel Balfet, Michel Balfet
Publisher Economica
 
Languages French
Product format Paperback / Softback
Released 30.09.1997
 
EAN 9782717833652
ISBN 978-2-7178-3365-2
No. of pages 112
Weight 150 g
Series Economie des services-poche, n° 4
Economie des services-poche, n° 2
Economie des services-poche, n° 4
Economie des services-poche
Subject Social sciences, law, business > Business > Business administration

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