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Glossaire de la communication marketing

French · Paperback / Softback

Description

92

Recense les principaux termes utilisés en communication-marketing pour en expliquer le sens.

Product details

Authors Jean-Marc Decaudin, Jean-Marc (1951-....) Decaudin, Decaudin J-M., Decaudin/jean-Marc, DECAUDIN/POCHE, Jean-Marc Decaudin
Publisher Economica
 
Languages French
Product format Paperback / Softback
Released 31.10.1996
 
EAN 9782717831252
ISBN 978-2-7178-3125-2
No. of pages 112
Weight 150 g
Series Gestion-poche, n° 63
Gestion-poche, n° 76
Gestion-poche, n° 18
Gestion-poche, n° 14
Gestion-poche, n° 76
Gestion-poche
Subject Social sciences, law, business > Business > Business administration

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