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Les études marketing

French · Paperback / Softback

Description

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Après une typologie des études de marketing, présente une démarche méthodologique, des études exploratoires et descriptives ainsi que les techniques explicatives.

Product details

Authors Richard Ladwein, LADWEIN/POCHE, Richard Ladwein
Publisher Economica
 
Languages French
Product format Paperback / Softback
Released 30.06.1996
 
EAN 9782717830835
ISBN 978-2-7178-3083-5
No. of pages 112
Weight 150 g
Series Gestion-poche, n° 63
Gestion-poche, n° 76
Gestion-poche, n° 18
Gestion-poche, n° 14
Gestion-poche, n° 76
Gestion-poche
Subject Social sciences, law, business > Business > Business administration

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