Sold out

Ingold, Philippe Ingold, INGOLD GESTION, Philippe Ingold

PROMOTION VENTES ACTION COMMERCIALE

French · Paperback / Softback

Description

Propose une description des différentes composantes d'une opération promotionnelle : bénéfice, technique, avantage, thème et média et donne de façon pédagogique, en 31 fiches méthodologiques, les recettes de son utilisation.

Product details

Authors	Ingold, Philippe Ingold, INGOLD GESTION, Philippe Ingold
Publisher	VUIBERT EDITEUR

Languages	French
Product format	Paperback / Softback
Released	30.06.1995

EAN	9782711776801
ISBN	978-2-7117-7680-1
No. of pages	341
Weight	618 g
Series	Gestion Gestion
Subject	Social sciences, law, business > Business > Advertising, marketing

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.