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BURGAUD, Didier Burgaud, Didier Burgaud

Le Trend Marketing Ou le Marketing Par les Tendances

French · Paperback / Softback

Description

L'identification et l'anticipation des tendances profondes d'évolution, dépassant les phénomènes passagers et superficiels (les modes), permettent de répondre plus rapidement et plus efficacement aux réelles attentes du marché et, partant, de mieux se distinguer des concurrents : c'est le trend marketing.

Product details

Authors	BURGAUD, Didier Burgaud, Didier Burgaud
Publisher	Organisation

Languages	French
Product format	Paperback / Softback
Released	30.11.1994

EAN	9782708117440
ISBN	978-2-7081-1744-0
Weight	295 g
Series	ED ORGANISATION
Subject	Social sciences, law, business > Business > Advertising, marketing

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