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Dimitriadis, Serge Dimitriadis, Serge Dimitriadis

Management de la Marque

French · Paperback / Softback

Description

Répond à la problématique du capital-marque : comment utiliser la marque comme levier de croissance et de diversification de l'entreprise.

Product details

Authors	Dimitriadis, Serge Dimitriadis, Serge Dimitriadis
Publisher	Organisation

Languages	French
Product format	Paperback / Softback
Released	30.11.1993

EAN	9782708116283
ISBN	978-2-7081-1628-3
Weight	200 g
Series	A BLANC ED ORGANISATION Campus entreprise-université
Subject	Education and learning > Miscellaneous

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