Description
114
Ouvrage d'initiation qui présente de façon synthétique tous les fondements et les différents aspects du marketing.
Product details
Authors | Jean-Pierre Védrine, Martin, Sylvie Martin, Sylvie (1960-....) Martin, Sylvie Martin, Jean-Pierre Védrine, Jean-Pierre (1943?-2017) Védrine, Jean-Pierre (1943-2017) Védrine |
Publisher | Organisation |
Languages | French |
Product format | Paperback / Softback |
Released | 31.01.1990 |
EAN | 9782708115354 |
ISBN | 978-2-7081-1535-4 |
Weight | 280 g |
Series |
A BLANC ED ORGANISATION EO/Sup |
Subject |
Social sciences, law, business
> Business
> Advertising, marketing
|
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