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Styles de Pub

French · Paperback / Softback

Description

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Un panorama qui classe et illustre plus de huit cents images de publicité, proposant une chimie de la communication : une méthode raisonnée de choix d'un contenu et d'un style pour toucher efficacement un public.

Product details

Authors Bernard Brochand, Bernard Cathelat, CATHELAT, Bernard Cathelat, Robert Ebguy, EBGUY/CATHELAT, Robert Ebguy
Publisher Organisation
 
Languages French
Product format Paperback / Softback
Released 31.01.1990
 
EAN 9782708108820
ISBN 978-2-7081-0882-0
Weight 983 g
Series A BLANC
ED ORGANISATION
CCA
Subject Social sciences, law, business > Business > Business administration

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