Fr. 61.30

Mike Wilson, Monique Sperry, Wilson, Mike Wilson

Le Management du marketing

French · Paperback / Softback

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Description

Examine comment les évolutions économiques, politiques, sociologiques, législatives et technologiques influent sur le marketing et les systèmes de distribution. Puis montre qu'au moyen d'audits marketing les managers peuvent évaluer les forces et les faiblesses de leur entreprise.

Product details

Authors	Mike Wilson, Monique Sperry, Wilson, Mike Wilson
Publisher	AFNOR

Languages	French
Product format	Paperback / Softback
Released	31.01.1990

EAN	9782124782116
ISBN	978-2-12-478211-6
No. of pages	219
Series	Afnor gestion Afnor gestion
Subject	Social sciences, law, business > Business > Advertising, marketing

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